We're pleased to unveil our new look! Freshly redesigned bar wrappers that showcase who we are and celebrate where we come from.

Our new wrappers and updated logo draw inspiration from the rugged beauty of the mountain west and the striking high desert landscapes. Our brighter colors are influenced by the vibrant culture and style you find across the region. Each flavor includes a unique drawing, quirky and adventurous, fun and fearless, leaning into the tension of our brand tagline, "Nothin' Weird". We might be weird, but our food isn't.

BAR U EAT is named after a chairlift on Steamboat resort named "BAR UE". That lift is named after the cattle brand of the Werner family who are one of the founding families of Steamboat so it felt like it only made sense to embrace our area's ranching history in this refresh.

This update and all the artwork was all done right here, in-house, by BAR U EAT Co-Founder Jason. His vision and skill brought these designs to life, infusing each flavor with personality and a unique character.  When you get your box, check out the side for a peek into each character's backstory.

This refresh isn't just about looking good (though we think it does). It's about staying true to who we are, and leaning in to what Nothin' Weird means to BAR U EAT, while pushing forward with a design that feels fresh, energetic, and unmistakably ours.

Whether you're grabbing a bar at your local shop or spotting us on a shelf, you'll recognize that distinctive mountain west, high desert aesthetic that sets us apart.

The bars inside? Still the same delicious, high-quality product you love. The wrappers themselves—still compostable, and now made from even more plants at 91% plant-based. You'll immediately feel the difference when you pick them up.

Keep an eye out for the new look in stores, and let us know what you think. We can't wait to share this next chapter with you.