While working as a guide in the West Fjords of Iceland, our founder, Sam, came across an energy bar handmade by a local cafe that he quickly fell in love with. 

When he moved to Steamboat Springs, CO, he couldn’t find a bar that hit the spot quite like that first one. Everything in his local stores contained lots of added oils, preservatives, and sugars — not to mention they were all wrapped in wasteful plastic packaging. Something had to change.

He landed on a recipe with simple ingredients that were full of nutrition yet still tasted amazing. Sam made a side gig out of his Original bars while working out of a paddleboard shop in Steamboat. Eventually Sam needed more help when his childhood best friend, Jason, asked him if he would want to turn the side gig full-time with him as his right hand. Sam said “ABSOLUTELY” and BAR-U-EAT was formed.

The recipes that Sam came up with are the same to this very day and will always stay simple and natural.

We use dates, which can support immune system stimulation, reduce inflammation, and improve hormone regulation; thick rolled oats that are packed with carbohydrates to power your performance; and honey that can provide digestive support and acts as an antibacterial to support immune function. All of this and so much more in one soft & chewy bar that’s made for all of life's adventures.

WHAT YOU SEE IS WHAT YOU GET

High Quality, Natural, Whole Ingredients. No oils, preservatives, sweeteners, or fillers.

INGREDIENTS WITH PURPOSE

Your body was designed to digest real food. That means the nutrients in our snacks fuel you up faster and for longer with a 4:1 carb-to-protein ratio.

UNIQUE TEXTURE

Soft and Chewy, Yet Still Crunchy and Easy to Munch.

OUR MISSION

We strive to create the most nutrient-dense, healthy, delicious, and sustainable snacks on the planet to fuel anything that life may throw at you. We aim to become the standard other companies rise to the challenge and compete with to create better solutions for the future. Call us weird, but if someone can beat us at our own game to make the world a better place, we welcome it and our stellar team of locals is helping us do it every step of the way!

We love getting outdoors, discovering new places, and unwrapping a new adventure as much as anyone. We also know our planet needs more responsible environmental stewards, and that’s what we’re here for. We want to encourage people from all backgrounds and walks of life to find new ways to get outside, live sustainably, and have access to real-ingredient foods they can feel good about.